AI Practical Development Course

If this is where you are

• Even one line of copy waits on an outside schedule — Changing one photo or one sentence comes with a quote and a place in the queue. The more urgent it is, the less you can touch it.
• Management stops when the person in charge changes — It stays in a structure only its maker knows, so without a handover it simply stops.
• All that is left is being told to use AI — The tools keep growing, but where to attach what in our own work is still unsettled.
• There is a plan but no one to build it — Testing the market needs a working first version, but the scope is too unclear to hand over.

Three choices compared

• Hiring an agency — What you end up with: A finished site or service · Pace: As fast as what you hand over · Changes afterwards: You ask and wait for a slot · It fits these cases: When you need the result now and want the operation handled too
• Video course — What you end up with: Knowledge and the examples you followed · Pace: At your own pace · Changes afterwards: You have to do it yourself · It fits these cases: When you can learn it through to the end on your own
• This course — What you end up with: Your own pages and services · Pace: You bring your own task and we work on it together · Changes afterwards: You edit and carry it on yourself · It fits these cases: When you want to build it and keep running it

That does not make hiring an agency or a video course a bad choice. Some work goes faster when handed over, and some people learn better alone. This course is for those who want to build it and keep running it.

The order starts with structure, not code

Knowing many tools matters less than building once and seeing how the web connects. That understanding is what lets you fix what AI produces.

• Structure can be seen without code — You build it on Imweb and see how the domain, hosting, pages and links connect.
• Built on tools that are already proven — Payments, accounts and security are risky to build yourself, so we leave them to proven tools and put our attention on content and flow.
• AI does not decide it for you — What to build is decided by the person who knows the business. The course covers what to ask AI for and how.
• It is yours once you can change it — Something built without understanding its structure is harder to touch later. That is why PART 1 comes before PART 2.

Who the course is for

• Beginners & practitioners — Marketers, operations staff and solo business owners building a website for the first time (Capstone example: A landing page for your business, live on your own domain with imweb)
• Planners & PMs — Planners and PMs who want to turn a service they planned into a working prototype with AI (Capstone example: A feature spec and a working prototype built with AI)
• Founding teams — Early-stage founding teams who want to build a first version themselves and test the market before outsourcing (Capstone example: A first version of a web service with its core features, deployed)

Curriculum

• PART 1 01 Domains and how the web is structured — How domains, DNS and hosting relate, Page, section and link structure, Basics of search visibility and analytics tools
• PART 1 02 Designing pages with imweb — Templates and section layout, Responsive mobile screens, Connecting inquiry and application forms
• PART 1 03 Finishing and launching the landing page — Message and conversion path, Connecting your own domain and going live, Measuring visits and inquiries
• PART 2 04 Planning a service with AI — Service structure and feature definition, Designing screen flows, How to brief AI on requirements
• PART 2 05 Building a service with AI — Building screens and features with AI coding tools, Sign-in and data, Building an admin screen
• PART 2 06 Deployment and operation — Deployment and domain connection, Fixing errors and iterating, Basic cost and security checks

One landing page and one working service of your own

In PART 1 you build a landing page for your business; in PART 2 you build a web service you planned yourself, end to end. In the last session you demo the results and we review the structure and how to run them.

AI collaboration & development consulting

Alongside the course or separately, we design how your team works with AI and how it develops. Together we decide which work and services should use AI, and what to build in-house versus outsource.

• Designing your team's AI collaboration
• Adopting AI development tools and processes
• Reviewing service planning and development scope
• Deciding what to build in-house versus outsource

How the course runs

• 01 Pre-course interview — We confirm the page and service you want to build and each participant's level, and set the course scope.
• 02 PART 1 practice — Learn the structure of the web and build and launch a landing page with imweb.
• 03 PART 2 build — Plan and build a service with AI, all the way to deployment.
• 04 Demo and review — Demo both results and review their structure and operation together.
• 05 Next-step plan — We leave the priorities and roadmap for applying it to your business and growing it.

Format

• Live online class — Live sessions use video calls and screen sharing. Work in your own environment without travel and build pages and services for your own business.
• In-person class — Classes are held in person; the venue and time are agreed during the introductory interview. Ask questions immediately and work through the exercises together on screen.

Who does what

This is not a course where we build it for you. When each side carries its part, you finish with something you can actually use.

Instructor

Bae Heewook — Movement Studio founder · course advisor

Bae Heewook, who leads Movement Studio's web production and operations, helps shape the course direction and practical standards. Dedicated coaching and advisor feedback help each participant develop their own page and service.

• Leads planning, production and operations across Movement Studio and Movement WEB
• Runs AI workflow automation and AI service builds
• Chair, Youth AI and Digital Transformation Committee (2026.06)

It fits these people

• Owners and staff who want to build and edit their own pages
• Those who have a site but cannot touch it themselves
• Those who want to see a planned service as a working first version
• Teams deciding where in their work AI should start
• Those who bought a video course and never finished it

Think twice in these cases

• When you want the build and the operation handed over entirely
• When you already run web tools comfortably
• When time for the work is hard to set aside
• When you only need the result, not the building

If handing it over fits better, we will not push. We will point you to a build consultation with Movement WEB.

FAQ

• Can I join without knowing how to code? PART 1 uses imweb with no code. PART 2 is built with AI coding tools, and the concepts you need are explained as you build.
• Why start with imweb? Because you can learn the web's basics — domains, hosting, page structure — by seeing them, without the burden of code, and actually launch a landing page you'll use for your business.
• Can I take only PART 1 or PART 2? In the introductory interview, we review your current level and goals, then focus on the parts you need. If you already know the web basics, you can spend more time on PART 2.
• How is AI collaboration & development consulting different from the course? The course teaches you to build it yourself; consulting works on your team's actual work and services to decide how to use AI, which development tools to adopt and what to build. It can run alongside the course or separately.
• How are the schedule and fees confirmed? The course runs twice a week for four hours per session over one month, online or in person. After an introductory interview about your goals and project scope, we share the detailed schedule and fees individually. Groups are limited to five participants.
• Who owns what gets built? It stays in the participant's own account and domain. The pages and services built during the course go straight into the business.
• Will you build it for me? No. You build it, and we work through what blocks you together. If you would rather hand the build over, we point you to a build consultation instead.
• Can I get help after the course ends? To grow what you built into a production-grade page or service, you can continue with a build consultation at Movement Studio or Movement WEB.