Brand design · Web development · Work
AI products, brand digital experiences and service platforms. We present the challenge, approach and result of real projects.
Tardang
Dessert identity extending expressive letterforms and an egg-tart image across bags, signs and packaging.
The challenge to solve
The egg tart had to connect naturally to the name while leaving the same impression on a distant sign and a take-away bag.
What changed
The product's shape becomes an identity that carries across packaging and physical touchpoints.
Tamina
A golf lifestyle identity connecting Tamina's T symbol and wordmark across golf balls, club covers, bags and apparel imagery.
The challenge to solve
The identity needed to stay recognizable across touchpoints of different sizes and materials, from a golf ball to a bag and apparel.
What changed
The case presents the symbol's applications across equipment and apparel in one coherent sequence.
Nonhyeon Bada
A seafood-inspired line mark connects the restaurant's spatial impression and printed touchpoints.
The challenge to solve
The restaurant needed a concise visual language that would communicate its maritime character to first-time guests.
What changed
The case brings together the original identity study and its visible in-store application.
Juseung S&A
Corporate print design connecting a blue circular identity across brochure and mailer.
The challenge to solve
A broad technical service offering called for a clear first impression and a more detailed second layer.
What changed
The portfolio shows the reading path from corporate introduction to technical detail.
Gwangmyeong TMC
Presentation and company-profile design organizing facility services, site references and operations into a clear narrative.
The challenge to solve
Facility, residential, security and cleaning services each had different supporting material. The deck needed a clear order so a new reader could understand the company's scope and expertise quickly.
What changed
The case presents the reading path from company introduction to services and operating capability as a distinct editorial-design project.
SOVI
A marketing workspace for small businesses that ties an AI assistant and purpose-built tools into one flow.
The challenge to solve
The more AI features a product has, the harder it is to know which tool to use and when. Small businesses without marketing staff needed a flow where they could describe their situation and get a result they could use right away.
What changed
We organized 44 purpose-built tools and AI conversation into one usage model, so small business owners can move quickly from an idea to ready-to-use promotional copy.
Gwangmyeong TMC
A responsive website that clearly connects company, business, careers and inquiries in one corporate platform.
The challenge to solve
A facility management company's expertise and trust are built in operation, but first-time visitors can't easily see that value. The site had to explain the company's experience and scope while also serving inquiries and job seekers.
What changed
We unified company and service information into one consistent impression and gave different goals such as inquiries and hiring clear paths.
Lovepet
A responsive website helping families new to pet memorial services understand the process, pricing and operations before contacting the team.
The challenge to solve
Families often need answers quickly without knowing the process or cost. The site had to make the first checks and the right contact point clear even in an emotionally difficult moment.
What changed
A quiet brand impression and concrete service guidance help families find the information they need and decide when to get in touch.
ZIKGO
A local loyalty platform connecting map discovery, QR/NFC visit check-ins, coupons and reviews.
The challenge to solve
Local store search services struggle to record the relationship after discovery, and owners lack a way to turn visitors into regulars. Consumer discovery and store operation had to meet in one service.
What changed
We built a local service foundation that carries a store search beyond a one-off visit to on-site check-in, rewards and repeat visits.
HOLDZ
A gaming web experience conveying server information and community character in a strong visual language.
The challenge to solve
The site had to convey the community's unique atmosphere on the first visit, along with the information.
What changed
We created an entry experience where new users find the information they need while the community keeps its identity.
Global Jobs Korea
An HR digital platform structuring services from recruitment through visas, administration and post-arrival support.
The challenge to solve
Hiring foreign workers is a complex service linking industries, visa eligibility, administrative steps and post-arrival support. Visitors had to find information fitting their situation without getting stuck on jargon, and move on to a consultation.
What changed
We presented scattered recruitment support as one service system, with a flow where visitors check their conditions and then move to consultation.