HOLDZ
A gaming web experience conveying server information and community character in a strong visual language.
Capturing a gaming community's atmosphere and information on one screen
- Digital art direction
- UI design
- Responsive web
Design essentials
We tied the game's visual tension to the site's colour, typography and transitions, and kept core server information quick to scan.
The challenge to solve
The site had to convey the community's unique atmosphere on the first visit, along with the information.
The approach we chose
We tied the game's visual tension to the site's colour, typography and transitions, and kept core server information quick to scan.
What changed
We created an entry experience where new users find the information they need while the community keeps its identity.
Balance of atmosphere and information
We adjusted the hierarchy so key participation information is not buried inside strong visuals.
Entering the community
We shortened the path from interest to actual participation.
Balance of atmosphere and information
We adjusted the hierarchy so key participation information is not buried inside strong visuals.
Entering the community
We shortened the path from interest to actual participation.