Customer acquisition (CA)
Movement Studio builds its own online channels and runs ads to create customer inquiries directly — performance marketing billed as a minimum management fee plus a cost per real valid inquiry.
Do you need real customer inquiries, not ad management?
Teams we work with
- Companies spending on ads and agency fees without enough real inquiries
- Brands that want to secure prospects they can consult with directly, beyond clicks and impressions
- Business owners who want a new customer-inquiry channel without in-house marketing staff
The change customers get
Beyond CPA, real inquiries.
We run the customer inquiry you can consult with as the unit of performance, not clicks, impressions or simple conversions.
Lower fixed costs.
A minimum management fee plus a cost per valid inquiry reduces the burden of agency fees with no results.
You decide the ad budget.
You decide the monthly ad budget and any increase; the studio runs channels and ads within that range.
Metrics we check together
- Number of valid inquiries
- Cost per inquiry
- Duplicate & invalid inquiry rate
- Inquiry → consultation rate
How CA operates and bills
Billing
Minimum management fee + cost per valid inquiry
Ad budget
Decided freely by the client
Channel operation
Movement Studio builds and runs its own online channels
Success criteria
Real customer inquiries meeting pre-agreed conditions
You set the ad budget freely and it is spent separately; the valid-inquiry conditions and cost per inquiry are agreed before operation starts.
How CA differs from a regular ad agency and CPA
Regular ad agency
- Key results: Impressions · clicks · ad conversions
- Inquiry handling: Checked and handled directly by the client
- Pricing basis: Mainly ad management fees
CPA advertising
- Key results: Tracked form submissions & actions
- Inquiry handling: May be delivered without quality verification
- Pricing basis: Number of measured actions
Movement CA
- Key results: Valid customer inquiries you can consult with
- Inquiry handling: Received, verified and delivered directly by the studio
- Pricing basis: Minimum management fee + per valid inquiry
Acquisition market & offer design
We confirm your industry, region, customer conditions and what you can take on, and agree first on which inquiries count as valid results.
Building our own channels & running ads
Movement Studio builds the online channels, content and landing pages for acquisition and runs ads within the budget you set.
Inquiry intake · verification · delivery
The studio receives inquiries directly, screens out duplicate, false and out-of-scope ones, delivers valid inquiries and bills per inquiry.
Services & pricing guide
CA pilot
When you start small to check inquiry demand and quality · 4–8 week validation · Minimum operating fee + per inquiry
- Agreeing on valid-inquiry criteria
- Building acquisition channels & ads
- Inquiry intake & delivery test
CA ongoing operation
When you need a steady flow of new customer inquiries · From 3 months · Minimum operating fee + per inquiry
- Running our own channels & content
- Ad creative & campaign optimization
- Valid-inquiry delivery & monthly billing
CA expansion
When you broaden regions, products and channels to grow inquiry volume · Ongoing operation · Operating fee by scope + per inquiry
- Multi-channel & regional expansion
- Landing pages & ads per product
- Inquiry distribution & performance report
4C strategy
CUSTOMER VALUE
Do you receive real customer inquiries you can consult with, not ad deliverables?
COST
Do you set the ad budget freely and pay only for valid inquiries?
CONVENIENCE
Does the studio handle channel building, ad operation and inquiry intake?
COMMUNICATION
Are the inquiry's content and customer conditions passed on accurately as the information a consultation needs?
From channel build to valid-inquiry billing
Channel build
We build the studio's own acquisition channels and landing pages to fit your industry and customer conditions.
Ad operations
We run messages, creative and campaigns within the ad budget you set.
Inquiry intake
The studio receives phone, form and message inquiries coming in through the channels directly.
Verification · delivery · billing
We deliver valid inquiries meeting the agreed criteria and bill per inquiry.
Deliverables
- Acquisition channels tailored to your industry and product
- Ad campaigns & content creative
- Inquiry intake & delivery system
- Valid inquiries & per-inquiry billing report
Movement Studio builds and runs the online channels, and you receive valid inquiries meeting the agreed criteria plus operation and billing reports.
Project inquiry